Rigging Projects

What we provided

• 🎨 A clean and easy-to-navigate design that better reflects current company branding
• 📞 A close working relationship and rapid changes to elements & design
• 🛒 Better integration with the existing product catalogue

Business background

Rigging Projects is an innovative and rapidly growing sailing hardware manufacturer and rope textfiles provider with a head office in Totton, Southampton. On top of servicing, the company manufactures extremely high-quality sailing/yachting accessories completely in-house.

Our goal

We were approached by Rigging Projects to reconstruct their existing website and design something that more closely matches the modern image of the company.

Demonstration of company capabilities and better showcasing of in-house products were driving considerations that went into the design of the website.

A tertiary driving factor for the move was to lack of communication and slow response times from the previous website provider. Because of this, we provided Rigging Projects with a personalised and very in-person experience when designing the website - sometimes meeting weekly for design reviews and team brainstorming sessions.

What we delivered

By adopting a close working relationship with Rigging Projects, we were able to deliver a website that 100% captured the modern branding of the business.

We worked alongside all departments of the business to ensure every aspect of the company was properly captured and portrayed to prospective customers. Large scale landing pages and generous use of imagery perfectly portray Rigging Project’s technical capabilities and clearly demonstrate product offering.

Instead of navigating visitors offsite, we directly integrated Shopify into the website through various APIs. By integrating directly into the website, visitors are provided with a much more cohesive experience which increased visitor retention.

The website was launched in celebration of the company’s 10-year anniversary.